coolsys.com
Brand DNA
Brand DNA · settled
coolsys.com
coolsys.com
Brand DNA
Will never use
Words rejected across all generated content.
outsourcedsubcontracteduncertifiedunreliablewastefuloutdatedinefficientamateurpolluting
Voice dials
Formality8/10
Humor1/10
Warmth7/10
Commercial HVAC-R services and engineering
CoolSys is a national leader in refrigeration and HVAC services for commercial and industrial sectors, differentiating itself through thousands of certified self-performing technicians, 24/7 emergency response, manufacturer-agnostic expertise, and a commitment to energy efficiency and ESG sustainability goals.
Brand Voice
expert
reliable
forward-thinking
partnership-oriented
results-driven
technical
collaborative
Professional, authoritative, solution-focused
Visual Themes
professional
modern
trustworthy
data-driven
sustainable
Voice Guidelines
Use These
“Optimize every stage of your system's lifecycle”
“Dedicated partnership with specialized experience”
“Proactively prevent and effectively solve issues”
“Stay on the cutting edge of sustainable tomorrow”
“Assembled from the DNA of top organizations”
Avoid These
“cheap”
“discount”
“quick fix”
“one-size-fits-all”
“just another vendor”
Product Positioning
Categories
HVAC Services
Refrigeration Services
Energy Solutions
System Installation
System Maintenance
Emergency Response
Technical Training
Engineering Consulting
