claude.ai
Brand DNA
Brand DNA · settled
claude.ai
claude.ai
Brand DNA
Will never use
Words rejected across all generated content.
intimidatingpassiveordinarystagnantrestrictivemindlesstrivialdependentobsoletegeneric
Voice dials
Formality6/10
Humor2/10
Warmth7/10
Artificial intelligence / Conversational AI
Claude is an AI assistant designed for problem-solvers and ambitious thinkers who need a reliable thinking partner. It positions itself as an accessible, intelligent collaborator for tackling complex tasks and big ideas.
Brand Voice
Conversational yet professional
Empowering and capable
Clear and direct
Collaborative and supportive
Forward-thinking
Helpful, approachable, intelligent
Visual Themes
minimalist
modern
professional
accessible
clean
Voice Guidelines
Use These
“Your thinking partner for big ambitions”
“Claude can help with many things”
“Continue with Google”
“Problem solvers welcome here”
“Let's tackle what's next together”
Avoid These
“Revolutionary AI that will replace you”
“Cutting-edge technology speak”
“Overly casual or slang”
“Salesy marketing jargon”
“Robotic or impersonal language”
Product Positioning
Categories
AI assistant
conversational AI
productivity software
Price Range
$0
Brand Colors
Fonts
Tiempos Headline